|
|
|
|
|||
|
|
|
|
|
|
|
|
July 19, 04 Reader Services |
Online classifieds attracting job seekers Six months after starting Westchester CountyJobs.com, the countywide online job-listing service Web site (www.westchestercountyjobs.com) is the second-biggest revenue generator of five similar sites run by the same company. About 80 companies, including recruiting and staffing agencies, advertise on the site, which generates about 6,000 visits per month and 30,000 page views during the same period, said Chris Russell, owner of AllCountyJobs.com L.L.C. in Trumbull, Conn. "More job seekers are turning online in terms of looking for a job, so if you're a company, you need to be online somewhere," he said. Russell, who started his company five years ago with the FairfieldCountyJobs.com Web site, now operates similar sites in New London, New Haven and Hartford counties in Connecticut. Altogether, nearly 200 companies advertise jobs on the sites, which receive about 40,000 visitors and 750,000 page views per month, Russell said. When he started the business, no one had similar job listings on local sites, he said. Monster.com and CareerBuilder.com allow visitors to tailor searches locally, but that process is more complicated than just visiting one of Russell's county Web sites, he said. It's less expensive to run advertising on his sites than on larger, better known sites such as Monster.com, Russell said. His site charges $99 for a single posting and $249 for three postings. For a year of unlimited postings on the site, he charges $749. Monster.com charges $365. Career Builder.com, which affiliates with local newspapers nationwide, such as The Journal News in Westchester County, charges $200 for an advertisement. Newspaper job listings can be even more local than WestchesterCounty Jobs.com, but space in them is limited, Russell said. A listing on his site, he said, "is like a display ad in a newspaper." Russell said he decided to start the business while he was on vacation one year and read an article online about some of the national job-posting Web sites. Something local might work out, he thought, and he knew how to put together an online job-posting board, since he was a Web site designer who had created a similar site for a staffing firm. He's thinking of expanding the operation into western Massachusetts or into Rockland, Putnam or Dutchess counties. Russell is also working on a book about job hunting, based on what he's learned from running his Web sites. |
|
|
|
|
|
|
|
|
|
Copyright 2004, Westfair Communications Inc. |